Following Up On Simplicity

One thing at a time, one day at a time. That notion would be a photograph of my ideal lifestyle, and for the most part, 2013 has been incredibly satisfying because I’ve been able to live up to that ideal.

There’s been some luck involved. A bit of instinct too. Perhaps even some self-awareness operating at a subconscious level, groomed after many years of fucking up the nuanced delicate finesse of it all. I think I’m finding the handle.

These were my thoughts as I walked the conference floor yesterday. Event planners, and event industry suppliers from around the world filled vast swaths of space at Direct Energy Centre here in Toronto. I had no idea that I would even be there only a few days ago, and yet there I was, walking the among the mass of humanity with clarity of purpose.

I suppose it all started from scratch a couple weeks ago, looking up a few directories with lists of event planners in Toronto. I’ve maintained a spreadsheet ever since of names, numbers, contact dates, and follow-up notes. Most importantly, I’ve managed to stay on top of the follow-up. Fifty-six names on that list so far. Most have indicated a desire to use me sometime down the road.

I’ve managed to keep my understanding of what I’m trying to accomplish, clear to myself.

This isn’t about money. This isn’t about growing my business. This isn’t even about ‘opportunity’.

It’s about listening.

One thing at a time, one day at a time. Period.

Sometimes it’s necessary to drill deeper into what we’re trying to accomplish and why. I’ve pursued all manner of projects throughout my career with mixed success. Some things were quite profitable. Others were a complete waste of time. Others yet, were simply impossible to measure, in terms of their value to my growth as a person creature.

I’ve figured out what I’m good at. I’ve figured out what I enjoy. I’ve figured out what separates me from my competition – to use a business term. Most importantly, I’ve figured out how it all connects to that much deeper simplicity that I’ve been on about.

Every single person I’ve reached out to, have been beyond impressed with my work. They’ve never seen anything like it. Quite simply, if I reach out to a sufficient number of potential clients, and convert a small percentage of those into actual clients, success will be inevitable.

I collected 10 business cards yesterday. All of them are strong leads. One was even referred to me from a previous contact I made. How’s that for leaving an impression?

So what does this have to do with one thing at a time, one day at a time? What does all this activity, hand-shaking, and follow-up with innumerable potential clients have to do one simple mantra?

It’s about waking up in the morning, watching the neighbourhood whilst holding a cup of coffee in my hand, and breathing in the day. Let my mind fall into clarity. Let me pluck from a vast inventory of writing and editing projects I’ve grown for myself to work on – to enable myself to wake up in the morning, to watch the neighbourhood, to breathe in the day.

2 thoughts on “Following Up On Simplicity

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